The business environment is becoming increasingly competitive, and that is not news to anybody – attracting loyal customers has become more difficult than ever before, this is why it is of utmost importance for business owners to try and maintain an impeccable reputation to grow the company brand for long run.
Inevitably, there will be unsatisfied customers who will try to bring your business down, but focusing on the satisfied ones is the key to success. This is where the concept of reputation management or reputation marketing can make a tremendous difference between a successful business that will thrive and blossom over the years, and one that is doomed to failure.
What Is Reputation Marketing?
The notion of reputation marketing is located right at the intersection between brand marketing and reputation management – otherwise stated, a reputation marketer will always strive to get positive reviews and mentions on social networking websites and other notable platforms, from Facebook and Amazon to Google+ and TripAdvisor.for the fix bad google reviews These reviews play a pivotal role when it comes to the revenue, the overall target market and the reputation of every business, for they can attract new customers or push away the existing ones.
Nowadays, customers have the opportunity to write online reviews faster and easier than ever before – they can do it with several clicks of a button and a few keystrokes, and their impact on the business is huge. Having said that, it is important to make sure that the impact in question is a positive one, not a negative one, and this is precisely what reputation marketing is all about.
Even though reputation marketing can benefit every business to a certain extent, it must be mentioned that it is particularly important for small businesses – and that is perfectly understandable, for it is a lot easier to bring down a small, local start-up than a large multinational enterprise.
Having a good reputation in the online environment can benefit a small or medium sized business owner to a great extent: besides increasing the monthly revenue and attracting more customers, a good reputation can also increase the business owner’s likelihood of getting a loan from the bank. Getting a business loan is often a stressful, lengthy and complex process, and lenders pay attention to several different aspects before granting a loan – the company’s reputation is one of them, as it is often a great indicator for the future of that particular business.
The size of the company is not the only factor that should be taken into account when weighing the benefits of reputation marketing – some business niches benefit from this service more than others. For example, businesses in the construction industry, the food industry and the financial field are the ones that rely heavily upon reviews, and having positive reviews is of the essence!
What Is The Difference Between Reputation Marketing And Reputation Management?
Reputation marketing is not the same with reputation management – while the first one involves proactive efforts from the marketer, the latter is rather “reactive”, meaning that it will have to manage/deal with the negative reviews and feedback, as opposed to generating positive ones. In other words, whenever a business receives a negative review, the reputation manager will try to find a solution to fix the problem quickly and efficiently, in order to limit the impact of the negative feedback on the company. If the reputation manager is able to do so, not only does this prove that the company offers an outstanding customer service, but it may also result in gaining new customers.
Nonetheless, reputation marketing involves building five-star reviews online in order to influence the general perception of the public towards a certain business or service in a positive manner. The reputation marketer proactively tries to make a business look reliable, professional, trustworthy and reputable in the online environment. It is safe to say that it is the duty of the reputation marketer to show a business in a good light and to prevent negative reviews from taking their toll on that company’s image and clientele.
What Are The Benefits Of Reputation Marketing And How Can It Increase Your Company’s Revenue?
The most important advantage of reputation marketing is that it will make your business look more appealing to potential prospects – a skilled, professional and experienced reputation marketer can easily place positive reviews across a variety of social networking and social media websites, including but not limited to Pinterest, Twitter, Facebook, FourSquare, Flickr, TripAdvisor, LinkedIn, Photobucket and so forth.
Generally speaking, each social networking platform benefits a certain type of business: for instance, food businesses tend to benefit the most from positive reviews on FourSquare and TripAdvisor, for these are the two most widely used websites by those who want to find good restaurants, café shops, bakeries and such. On the other hand, Pinterest, Flickr or Photobucket are the best websites for promoting artists, web design companies and other similar businesses.
Another important benefit of reputation marketing is that it will efficiently increase lead generation, which means that it will attract more prospects to your business – the more prospects, the higher the chances of getting new actual customers. A prospect is a person who is interested in your product or service, but that needs to be persuaded in order to become a customer. This is where reputation marketing can truly make a difference by increasing the number of prospects along with the conversion rates: if there is anything more important than lead generation, that is the average conversion rate.
Ultimately, it is pointless to have thousands of prospects visiting your company’s website or profile on FourSquare or Google+, if they will only come across negative reviews that will push them away. A higher conversion rate means that those potential prospects will actually make a positive move upon landing on your company’s website, given the positive reviews, feedback and recommendations.
All these benefits are directly linked to one another – an outstanding lead generation triggered by the positive reviews combined with a high conversion rate will result in more loyal customers which, in turn, will lead to a higher monthly revenue for that particular business.