The most profitable forms of what society classifies as “gambling” really aren’t gambling at all. Professionals do not consider themselves gamblers of their chosen profession, either do sports bettors or poker players. It is an investment.

I am a sports fan and my knowledge helps, but you don’t have to be. I am first and foremost an investor, earning a living from sports betting. In order to turn sports betting from a gamble to an investment the most critical factor is learning how the sports betting industry works.


– the best team in sports will usually win

– line makers are very good at setting markets (lines, overs/unders)

If you do your research on the lines set and the results over the last few years you will be astonished at how accurate the forecasts are (trust me I have done it). Now for those new to sports betting you might be discouraged at these facts, however you shouldn’t be as it proves my next fact:


This is key to changing your perspective on sports betting. In reality it makes a professional sports bettor no different than your avid investor or stock broker, but rather than analysing corporations to predict performance, they analyse sports teams to predict performance. Now this is where things get really interesting, most people new to sports betting or those with a casual interest believe they are playing against the bookmaker or line maker. This is not true. The line maker’s are not posting a prediction of who will win and by how much when they set their lines. Rather they are trying to anticipate what the general public think in terms of who will win and by how much. Visit


Well the bookmakers, like the professional gamblers, are in this as a business. They do not gamble either, and as a result generally their goal is not to gamble on the outcome, but split the public’s bets (as close to half on each side as possible). This way they earn profits by the juice they take on each bet. Thus the professional gambler and the bookmakers are pursuing two very different goals. These differences open up a great deal of opportunities for the sports bettor as they are not limited by the public opinion.

In essence an educated sports bettor is actually playing against the casual sports bettors who set the public opinion. Once you realise this, you should consider who you think has the advantage:

– the casual sports bettor or fan who spends a few minutes each day keeping abreast of the sport; OR

– the experienced & expert (full time) sports bettor?

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